Acting as a 24/7 reflection of you, your brand, business, offer or service, your content can make or break an opportunity. Your success largely depends on how effective your work is. This brief piece defines what we mean when we say “effective content”, using a 3-step checklist to help you reflect on your work. What…
Read MoreThis article offers an overview of key research focus areas for content writers. It introduces some of the ways research can help inform and guide an effective content strategy (and boost the impact of your content).
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