I am a content writer and editor, specializing in online web content, copy and on-page SEO.

I research, plan and write original content, as well as editing and optimizing existing content and copy.

The work I offer assists small to medium business or project website owners build a dynamic online presence, driven by relevant, unique SEO content, designed to help boost visibility, credibility, traffic and conversions.

Professional Background

A content writer and editor with 15+ years in Market Research, Marketing & Communications. A certified Digital Marketing Professional.

Thanks to a diverse professional background and ongoing development, I have acquired extensive experience in communications, project management, exploring audience/consumer behavior, data analysis, market insights, product performance, brand health and marketing.

By integrating my skills and experience I am able to approach each project insightfully, with attention to detail and necessary data awareness to produce effective, focused, high quality content. 

Sandra H.

My journey


An early reader (age 4) and curious, I quickly moved on from picture books to devouring anything I could get my hands on: newspapers, comics, fiction, non-fiction, letters, essays, poetry, instruction booklets, encyclopedias… anything, in no particular order.

This soon revealed that, besides being a fast reader and learner, I also had a critical eye and an innate capacity for effective writing, syntax and flexibility of writing style.

…and now

My lifelong passion for language, the written word and zeal for information and data could only lead to one of two possible outcomes: writing or…writing. The path I ended up selecting led me to marketing and finally research.

I am a writer, researcher and analyst, transmuting thoughts, concepts and data into words that matter.

After years of providing writing, editing and data analysis services within the scope of my professional career and privately on diverse assignments and projects, this endeavor was a natural evolutionary step.

I look forward to exploring new ideas and projects or helping rewrite and boost existing content. If it needs wording, optimizing or reconception – I am interested.


“The difference between the almost right word and the right word is really a large matter…”

Mark Twain